Cothelstone works alongside your business to provide strategic direction and leadership, rather than delivering isolated campaigns - we become part of your team. The focus is on aligning marketing with commercial outcomes and supporting your existing team.
Cothelstone works with companies supplying the social housing sector, from established businesses with marketing teams to earlier-stage organisations building marketing for the first time. If you are a business operating outside of social housing, don't give up - contact us to explore how our expertise can still be of value.
No. Cothelstone can work alongside an existing team, or act as the marketing function for businesses that don’t yet have one.
Businesses experiencing growth, investing in marketing without clear results, or lacking senior marketing leadership often benefit most from fractional CMO support.
Common challenges include unclear brand positioning, inconsistent messaging, fragmented marketing activity, and a lack of alignment between marketing and commercial goals.
Initial improvements are often identified quickly, with a focus on practical actions that create momentum early while building longer-term strategy.
The first phase typically focuses on understanding your business, clarifying positioning and messaging, and identifying the highest-impact opportunities for improvement.
Cothelstone provides both strategic direction and hands-on support where needed, ensuring plans are practical, achievable and delivered effectively.
By providing senior guidance, aligning priorities and supporting team development — helping teams work more effectively rather than replacing them.
Existing activity is reviewed and refined where possible. The focus is on improving what’s already in place before recommending significant new investment.
Understanding regulation and how decisions are made in the sector allows marketing to be more targeted, credible and aligned with how buyers actually engage.
Clearer positioning, stronger messaging, more effective campaigns and improved alignment between marketing and commercial outcomes, where marketing is a driving force for revenue generation.
Support is tailored to your business needs, with the ability to scale involvement up or down depending on priorities, resources and stage of growth.
A discovery conversation is the best place to start. This allows you to explore your challenges, understand how Cothelstone works, and decide if the approach aligns with your needs.
No. The focus is on making better use of what you already have. In many cases, the priority is refining existing activity, improving messaging and focusing effort on what will deliver results — rather than increasing spend unnecessarily.
A fractional model is designed to provide senior marketing leadership in a more cost-effective way than hiring a full-time CMO. The level of involvement is flexible, allowing you to access the right level of support without overcommitting.
Engagements are flexible and shaped around your needs. Some businesses require short-term support to bring clarity and direction, while others benefit from ongoing strategic leadership over a longer period.
No. While Cothelstone has deep expertise in the social housing sector, the approach to marketing strategy and leadership applies across industries. The sector experience brings additional insight, particularly for businesses operating in complex or regulated environments.
Success is measured by meaningful outcomes, not vanity metrics. This includes clearer positioning, stronger engagement with the right audiences, and marketing that supports commercial growth — such as pipeline development and conversion.
Yes. For some businesses, a focused workshop can be a valuable way to clarify positioning, messaging or priorities. These sessions are designed to be practical and outcome-focused, providing clear direction that can be implemented immediately.
Costs vary depending on the level of support required and the scope of work. Following an initial conversation, a clear and tailored proposal is provided — ensuring the approach aligns with your priorities, budget and expected outcomes.
Yes. Cothelstone works independently but also collaborates with selected partners where it adds value to clients. Jess Prevost is an Associate Partner to Elehan Consulting, working alongside Stewart Davison and the PropTech Peer Group. Cothelstone also operates separately, supporting businesses outside of that network.
